Allen Roofing

A local contractor site rebuilt to feel as solid as the business behind it.

Allen Roofing already had the hard part: a real reputation with real customers. The website needed to catch up. The rebuild focused on speed, clearer service information, and more obvious paths to request a quote or get in touch.

Key problems

• The site did not reflect the company's credibility or quality of work
• Quote and contact paths were not clear enough
• Local SEO structure needed cleanup
• Mobile navigation and load speed were getting in the way

Work completed

• Rebuilt the site on WordPress with a lighter, easier-to-maintain structure
• Updated the visual system so the site felt more established and easier to scan
• Made quote and contact actions obvious across desktop and mobile
• Used semantic HTML and structured metadata to support local search
• Set up reusable content sections the client could keep updating

Results

• Clearer quote and contact paths across the site
• Faster page loads across devices
• Improved structure for service-related local searches
• Stronger presentation of services, trust signals, and calls to action

Role

• UI and UX design
• Information architecture
• Visual layout and reusable sections
• Implementation notes
• Coordination with client

What this demonstrates

• Conversion-focused website structure for a service business with clear quote and contact paths
• Information architecture that supports local search, service discovery, and mobile users
• Reusable WordPress content sections designed for client maintenance after handoff
• Practical UI decisions around trust signals, scanability, speed, and calls to action
• Ability to turn a small-business website into a cleaner, more durable web system