Huckabuy

Web, brand, and product-support design work for an SEO SaaS company, focused on making technical product value easier to understand and easier to act on.

Context

Huckabuy sold technical SEO products to teams that needed speed, structure, and clarity. The work required translating a fairly abstract product category into practical web pages, campaign assets, sales materials, and interface patterns.

What I worked on

• Website UI improvements across marketing and product-adjacent surfaces
• Style guide foundations for brand, web, campaign, and presentation consistency
• Conversion-focused page iteration for lead generation
• Marketing and sales collateral that explained technical SEO products more clearly
• Cross-functional design support across web, brand, campaign, and product communication needs

What this demonstrates

• Ability to make technical products easier to understand through web structure and interface hierarchy
• Experience supporting SaaS marketing and product surfaces inside one visual system
• Practical judgment around conversion, clarity, brand consistency, and maintainability
• Comfort working as a hands-on generalist across web, product, campaign, and sales needs