Spectrum

Campaign pages and digital assets inside a very strict brand system.

This was production design at volume: landing pages, display assets, social assets, and reusable layouts that had to be accurate, on-brand, and ready fast. The creative space was narrow, so the craft was in consistency, spacing, hierarchy, and keeping fast work from becoming careless work.

Work completed

• Designed promotional and product landing pages
• Built reusable layout patterns within Spectrum's design system
• Produced display and social assets from approved briefs
• Maintained spacing, accessibility, and brand rules across repeated launches
• Prepared redlines and files for developers and production teams

Key constraints

• High volume and short turnaround times
• Strict brand, legal, and offer requirements
• Coordination across internal teams and outside vendors

Role

• UI design and layout
• Component and template design
• Asset production
• Cross-team coordination and handoff

What this demonstrates

• Production UI work inside a strict enterprise brand system
• Reusable landing-page and campaign layout patterns for high-volume launches
• Ability to maintain consistency across repeated pages, assets, offers, and deadlines
• Design QA around spacing, accessibility, hierarchy, legal requirements, and handoff details
• Practical experience shipping frontend-adjacent work inside larger production systems